Fares are bedrock and bread-and-butter in most Londoners’ lives and Team Ken has devised a policy that grabs attention, defines a sharp difference with its main opponent and serves as a flagship for the broader Livingstone campaign theme of protecting “ordinary Londoners” from the effects of government policy. By defining the election as a referendum on the Tories, Ken breaks with his past in binding himself closely to Labour, which as a party has been doing far better in opinion polls of Londoners than Ken himself has. Note too that the fares rise is demeaned as a “tax.”
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Mayor Lutfur Rahman 